In today's podcast, we have Kevin Carter, the President, and CEO of Colorworks Canada. Kevin discusses how the pandemic completely changed its operation across the country. He also discusses what it took to get back to Canada and traveling across many states and then into Canada. As well as the stress it put on him and the organization including staff who were fearful of coming to work due to the virus.
Kevin made some important decisions that led to shutting down locations and all advertising and how that affected everyone. He also told us he needed to jump-start the organization coming out of Covid-19 in Phase 2 and 3 by increasing his digital and social media marketing advertising spend and driving retail leads to many of the locations.
A passionate view of how to respond as a CEO during a real crisis and a must-listen.