What's Your Story Podcast: Episode #7 - Sergio Frias, Chief Experience Officer CIMMO

Welcome to our new episode! This episode is going to be an intense one! Today we have with us our co-host Lou Quattro and our guest Sergio Frias, President & CEO of the federation of Brazilian-Canadian businesses, and Chief customer experience officer at The Chartered Institute of Marketing Management of Ontario (CIMMO). Sergio talks about how the world today is a world with more choices for customers and fewer choices for businesses and small businesses are failing because of not being able to deliver those choices. He emphasizes the word “Flexibility” which means: To be able to deliver choice, deliver customer experience, and still make money. He categorizes customer behaviors into 3 pha

What's Your Story Podcast: Episode #6 - Dr Youssef Ahmad Youssef, Phd & President CIMMO.

This episode is all about human connection and offering help to businesses during the pandemic... We have a very distinguished guest today, Dr. Youssef A.Youssef. The President and Vice-Chair at The Chartered Institute of Marketing Management of Ontario (CIMMO) and Program Coordinator and Professor, Bachelor of Commerce, Marketing Degree at Humber College. Today we continue our discussion in this normal and how it has affected small businesses more than big businesses. 95% of Canadian businesses are small businesses and unfortunately, they are the ones that are struggling the most due to lack of strategy, board members, advisors, etc. Dr.Youssef emphasizes on how big companies and marketing

What's Your Story Podcast: Episode #5 - Jason Hunt Co-founder & CMO, Merged Media Ltd.

Welcome to our new episode! On our new exciting episode, we have Jason Hunt co-founder and CMO of Merged Media Ltd. His company provides marketing and advertisement solutions for its clients. They even have their own marketing podcast series where they share marketing secrets on taking your business online. Other than the businesses that have suffered from the pandemic, Jason focuses on the ones that are thriving because of it, and one of them is E-commerce. From having virtual confreres to house parties, to promoting your small business, going "online" might become the new normal after the pandemic. Jason also shares a few tips on the Dos and Don'ts of managing the social media accounts of

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