What are the NTO, PMO, RTO, DMO & DMF roles in Tourism?

The Tourism industry in Ontario has seen some disruptive change over the past number of years with the formation of the Regional Tourism Organizations (RTO) structure. A foundation developed as a result of the Sobbera Report and recommendations developed about a decade ago, in the Ontario Tourism industry Assessment Research study performed by Deloitte & Touche LLP. The adopted foundation was designed to support the Tourism Sector in Ontario through a regional approach, one that aimed to reduce the overlap of roles and responsibilities with the multiple Destination Marketing Organizations (DMO), some that could sustain themselves while others who relied on Provincial marketing agency distrib

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