Storytelling - Power your brand

STORYTELLING: Power your brand Power your Travel and Tourism brand communications with emotional stories By Ron Caughlin, Have you noticed how some people have the gift of the gab and tell a great story with ease? Tired of listening to presentations that are full of charts, graphs and data that put you to sleep? IT IS EASY for Travel and Tourism marketers to do what is comfortable and report the facts, figures and findings without truly getting the message across with emotional appeal. Nobody likes to hear Tourism “data garble” – it bores us to death and leaves us asking “so what?” Unfortunately, this has become the norm for business professionals in Travel communications today and genera

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