Another episode of the "What's your story?" - Podcast series. Episode 3 with @Shane Skillen. To talk about “New Normal”, Shane joins us from his new office, his son’s room (a fair landlord who charges 1$ per day for rent)! Shane is the CEO at Hotspex, a research company that uses behavioral science and Google Artificial Intelligence to better understand consumers and adjust ads with appropriate content. His company has been working with over 300 brands around the world. It is no surprise that after the pandemic people are having different mindsets and the old methods of marketing will not necessarily be useful. David explains how companies are changing the message they are sending to consumers to a more empathetic message when they advertise to them. He also shares some great insights from the research his firm has done on the effects of COVID-19 on the economy and most importantly Mental Health. Shane also offers to anyone listening a gift for mental health support to tap into their companies Better Help health line for virtual counselor sessions. Click here to email Shane to get access.
Thanks Shane and a great talk!