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TNS Digital Life Interview - Ron Caughlin

As the digital channel continues to grow, we have seen an increasing amount of clutter similar to the traditional channels. More and more advertisers who once enjoyed using banner and web advertising to drive customers to online offers are now experiencing weaker results and ROI. The TNS Digital Life global study, one of the largest global online studies has identified a tremendous amount of digital waste – “Digital waste pollutes the online world as brands fail to listen to what people want”. As I reported on MSN video – Understanding the digital user and how to access them has become more and more important in developing effective marketing strategies.

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