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Joe Amati - Turning data into a great story

In the world of event research, the ability to turn your research data into a great story is an art that hasn't been forgotten. Listen to Joe Amati from Hotspex Inc., speak to my Humber College market research class using Zoom today during the COVID-19 pandemic. Hotspex is a consumer research firm I've used in the past while at Toronto Pearson Airport, I hired them to help understand the travellers better in an effort to help develop a better travel experience.

Hotspex specializes in helping brands innovate with key insights and great stories. Hotspex uses a globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey.

Thank you Joe and happy listening.

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