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The Art of Storytelling - Bud Greenspan


With the news today of the Calgary bid for the Winter Olympics 2016 moving one step forwarded, I thought I would highlight one of the best storytellers - Bud Greenspan in todays blog post.

I am a true lover of the Olympic Games and what is stands for in sport, so I tried to reflected back to understand why I am so intimately involved and committed to the games. Why do I watch hours and hours of broadcast day after day? It came to me that it is the personal stories that are displayed and told on our broadcast mediums and networks. Touch stone memoirs and stories that connect the unique experiences of the games to our heart strings. One individual came to mind immediately, one of the best documentary filmmakers of all times who captured the Olympic story in dramatic fashion was Bud Greenspan who unfortunately passed away at the age of 84 in late 2010.

Bud was a storyteller pioneer that understood how to capture an audience attention in a dramatic and meaningful way. David Wallechinsky, editor at the Huffington Post wrote, “Bud Greenspan covered the Olympic Games as a writer, radio broadcaster and filmmaker for more than six decades. His trademark was telling the intimate and often little-known story that is universally understood and appreciated. In the words of IOC President Jacques Rogge, Greenspan is “a master in the art of telling the story of the Olympic Games.” Bud Greenspan, was a consummate story teller. Like Homer’s epic poem, the Illiad & the Odyssey

What can we learn from Bud about the Art of Storytelling?

Bud captured the essence of the human spirit and perseverance in the various films he directed and produced. All his numerous Olympic stories spanned many decades including my favourite, the 1976 Emmy Award-winning “Olympiad” series. This documentary as well as “